I am sure that many of you were as glued to the tv set during the innaguration as my staff and I were. As we were sitting in a clients office watching history unfold together, we were all discussing our future and what 2009 has in store for us and that got us thinking.
How will we find our way and maintain as a young firm in an unstable market? Well the answer came in the form of the Today Show the other morning as they discussed some of the decisions that our First Lady made with regard to her fashion choices for her daughters and herself for the Innaguration and the Innagural Ball. By choosing inexpensive yet stylish outfits for her girls from JCrew, a relatively unknown to the mainstream Cuban-American designer for her Innaguration day dress and coat and a 26 year old designer for her ball gown, she was subtly making a very powerful statement, basically stating that she had chosen the best person for the job, not the most well known or long established.
Being a young design firm that has recently expanded to the North Florida market with a staff that varies so greatly in age and talent, one that I wouldn’t even know how to begin to praise all of their talents properly, except to say that together we form one incredible think tank, design consortium, creative brain, if you will, that I am almost beyond words, almost…
The creative enthusiasm that is emanating from this studio now as I write, I hope will lead us to fun and interesting places this year. Without “giving away the farm” as they say, we are already designing and producing in the world of video, apparel, writing, publishing, advertising, packaging and web design.
As we enter this year full of fear, hope and the unknown I can only relate to you our clients and other small business owners the importance of your presence in your respective fields, now more than ever. As budgets get tighter I would encourage you not to overlook marketing and promotion, look for creative ways to cut spending in other areas so you can focus on keeping appearances up for existing clients as well as those that are out there looking for a business just like yours.
Remember: The pie used to have a lot of slices and it was a big, juicy, delicious one that we were all able to get a piece of and enjoy. The pie hasn’t changed just some of those enjoying it are now gone, so do what it takes to make sure that you are there to get a bigger piece this time around. Market wisely and you will enjoy the pie even more this time around.
